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I'm making a difference


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Have you noticed the i'm image that people add to their windows live messenger nicknames? Have you ever wondered what that's for?


Here's an excerpt from the official site:


i’m is a new initiative from Windows Live Messenger™. Every time you start a conversation using i’m, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. We've set no cap on the amount we'll donate to each organization. The sky's the limit.


So any time you have an i’m™ conversation using Windows Live Messenger, you help address the issues you feel most passionate about, including poverty, child protection, disease, environmental degradation and animal protection. It's simple. All you have to do is join and start an instant messaging conversation. We'll handle the donation.


There's no charge, so join now and put our money where your mouth is.


So how do you make a difference?


Choose a cause you wish to support.


Simply add the text code for the cause you support to your messenger nickname.



Text CodeCause

*red+uAmerican Red Cross

*bgcaBoys & Girls Clubs of America

*hsusHumane Society of the United States

*nafNational AIDS Fund

*mssocNational MS Society


*sierraSierra Club


*komenSusan G. Komen for the Cure

*unicefU.S. Fund for UNICEF

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